{"title":"European Flax Pure Linen Products","description":"","products":[{"product_id":"european-flax-pure-linen-duvet-cover-set-ivory-pearl","title":"EUROPEAN FLAX PURE LINEN DUVET COVER SET - IVORY PEARL","description":"\u003cp\u003eExperience the everyday luxury of Whites of London with this beautifully tailored bedding set, crafted from 100% European flax linen. Renowned for its durability and elegant drape, French linen brings a naturally textured, airy softness to your bedroom.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from French Flax: Woven from the world’s finest flax grown in France, known for its exceptional softness, strength, and natural beauty.\u003c\/p\u003e\n\n\u003cp\u003eBreathable Comfort All Year Round: Linen naturally regulates temperature - keeping you cool in summer and warm in winter. With its breathable, hypoallergenic and antibacterial properties, this set is as gentle on the environment as it is on your skin.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is handcrafted with a combination of crisp hand tailored pintucks matched with the old Victorian art of hemstitching.\u003c\/p\u003e\n\n\u003cp\u003eThe duvet cover have a hidden button closure and the pillowcases have envelope closure. Each duvet cover has ties within the edges that can be secured to the loops on the corners of our duvet inserts for a comfortable and snug night’s rest.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"Ivory \/ King","offer_id":46770422808832,"sku":"8901693500025","price":15350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/HEIRLOOMDUVET-WOL.jpg?v=1747821714"},{"product_id":"european-flax-pure-linen-duvet-cover-set-lavender-blush","title":"EUROPEAN FLAX PURE LINEN DUVET COVER SET - LAVENDER BLUSH","description":"\u003cp\u003eSome investments appreciate quietly, with time and use. This 100% pure linen duvet cover set, woven from European flax and offered in a softly romantic lavender blush, is precisely that kind of investment — bedding that earns its place on your bed more fully with every passing season.\u003c\/p\u003e\n\n\u003cp\u003eEuropean flax linen carries a well-earned reputation as one of the world's most enduring natural fibres. Grown across the cool, mineral-rich soils of Europe, it yields a fabric of remarkable strength and character — crisp at first, then progressively softer and more supple with each wash, developing a lived-in elegance that no synthetic fabric can replicate.\u003c\/p\u003e\n\n\u003cp\u003eThe lavender blush colour way brings a gentle, unhurried warmth to the bedroom — neither boldly pink nor starkly neutral, but something altogether more considered. It layers beautifully with whites and warm ivories, and holds its own as a standalone statement against natural wood tones or muted walls.\u003c\/p\u003e\n\n\u003cp\u003eEach piece in this collection is handcrafted with crisp, hand-tailored pintucks and the refined Victorian art of hemstitching — decorative touches applied with precision that give the set a quietly distinguished finish, the kind of detail that rewards a second look.\u003c\/p\u003e\n\n\u003cp\u003eThe duvet cover features a hidden button closure for a clean, uninterrupted front, while interior corner ties keep your insert securely in place through the night. Pillowcases are finished with a neat envelope closure — understated and elegant in equal measure.\u003c\/p\u003e\n\n\u003cp\u003eFor a complete sleep ensemble, duvet and pillow inserts are also available, filled with a delicate blend of bamboo and recycled polyester fibre — soft, breathable and sustainably considered.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"Lavender Blush \/ King","offer_id":46686621860096,"sku":"8901693500018","price":15350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/heirloom-duvet-cover-lavender-blush-whites-of-london-india.jpg?v=1759294215"},{"product_id":"european-flax-pure-linen-duvet-cover-set-peach-blossom","title":"EUROPEAN FLAX PURE LINEN DUVET COVER SET - PEACH BLOSSOM","description":"\u003cp\u003eExperience the everyday luxury of Whites of London with this beautifully tailored bedding set, crafted from 100% European flax linen. Renowned for its durability and elegant drape, French linen brings a naturally textured, airy softness to your bedroom.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from European Flax: Woven from the world’s finest flax grown in France, known for its exceptional softness, strength, and natural beauty.\u003c\/p\u003e\n\n\u003cp\u003eBreathable Comfort All Year Round: Linen naturally regulates temperature - keeping you cool in summer and warm in winter. With its breathable, hypoallergenic and antibacterial properties, this set is as gentle on the environment as it is on your skin.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is handcrafted with a combination of crisp hand tailored pintucks matched with the old Victorian art of hemstitching.\u003c\/p\u003e\n\n\u003cp\u003eThe duvet cover have a hidden button closure and the pillowcases have envelope closure. Each duvet cover has ties within the edges that can be secured to the loops on the corners of our duvet inserts for a comfortable and snug night’s rest.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"PEACH BLOSSOM \/ King","offer_id":46686717870336,"sku":"8901693500049","price":15350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/WOL-heirloom-duvet-cover-peach-blossom.jpg?v=1747889493"},{"product_id":"european-flax-pure-linen-duvet-cover-set-whisper-white","title":"EUROPEAN FLAX PURE LINEN DUVET COVER SET - WHISPER WHITE","description":"\u003cp\u003eExperience the everyday luxury of Whites of London with this beautifully tailored bedding set, crafted from 100% European flax linen. Renowned for its durability, elegant drape and distinctive natural texture, European linen brings an airy, relaxed softness to your bedroom that only deepens with time and washing.\u003c\/p\u003e\n\n\u003cp\u003eWoven from the world's finest flax, grown in the fertile fields of France, this fabric is celebrated for its exceptional softness, inherent strength and understated natural beauty. It is a fibre that has stood the test of centuries — and continues to be the choice of those who value quality over novelty.\u003c\/p\u003e\n\n\u003cp\u003eLinen naturally regulates temperature, keeping you cool through warm summer nights and comfortably warm when the seasons turn. Its breathable, hypoallergenic and antibacterial properties make it as gentle on sensitive skin as it is on the environment — a considered choice for the conscious home.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is handcrafted with crisp, hand-tailored pintucks and the refined victorian art of hemstitching, lending each piece a quietly distinguished finish that sets it apart from ordinary bedlinen.\u003c\/p\u003e\n\n\u003cp\u003eThe duvet cover features a discreet hidden button closure for a clean, polished front, while the pillowcases are finished with a classic envelope closure. Interior corner ties secure the duvet cover to the loops on our duvet inserts, ensuring everything stays perfectly in place through the night.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"WHISPER WHITE \/ King","offer_id":46686733074688,"sku":"8901693500032","price":15350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/WHITES_OF_LONDON_INDIA_100_LINEN_DUVET_SET_WHISPER_WHITE.jpg?v=1759292924"},{"product_id":"european-flax-pure-linen-duvet-cover-set-glacier-blue","title":"EUROPEAN FLAX PURE LINEN DUVET COVER SET - GLACIER BLUE","description":"\u003cp\u003eLuxury bedlinen is an investment, and few choices reward you quite like 100% pure linen woven from European flax — a fibre celebrated for centuries for its exceptional breathability, natural texture and only-gets-better-with-age quality. This is bedding that earns its place on the bed night after night.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is handcrafted with a combination of crisp, hand-tailored pintucks and the refined Victorian art of hemstitching — decorative details that speak to a slower, more considered approach to making. Each piece is finished with the kind of care that is increasingly rare, and immediately noticeable.\u003c\/p\u003e\n\n\u003cp\u003eThe duvet cover features a discreet hidden button closure for a clean, uninterrupted front, while the pillowcases are finished with a classic envelope closure. Interior corner ties secure the duvet cover to the loops on our duvet inserts, keeping everything neatly in place through the night — no bunching, no shifting.\u003c\/p\u003e\n\n\u003cp\u003eFor those who prefer a complete sleep ensemble, duvet and pillow inserts are also available, filled with a delicate blend of bamboo and recycled polyester fibre — soft, temperature-regulating and sustainably considered.\u003c\/p\u003e\n\n\u003cp\u003ePure linen softens and improves with every wash, making this a set that grows more beautiful over time. Timeless in design, exceptional in craft — a genuine heirloom-quality investment for your bedroom.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"GLACIER BLUE \/ King","offer_id":46897807950080,"sku":"8901693501374","price":15350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/R_36807.jpg?v=1754893056"},{"product_id":"european-flax-pure-linen-white-fitted-sheet","title":"EUROPEAN FLAX PURE LINEN WHITE FITTED SHEET","description":"\u003cp\u003eIndulge yourself with a sleep surface that only gets better with time. Our 100% pure linen fitted sheets, woven from European flax, bring exceptional comfort, durability and natural breathability to the foundation of your bed — the layer closest to you through every night's rest.\u003c\/p\u003e\n\n\u003cp\u003eEuropean flax is among the most respected natural fibres in the world, cultivated across the cool, mineral-rich soils of Europe where the climate produces a crop of outstanding quality. The resulting linen is inherently strong, naturally textured and beautifully breathable — crisp and fresh when new, then progressively softer and more supple with every wash. It is a fabric that rewards patience, and generously so.\u003c\/p\u003e\n\n\u003cp\u003eLinen's natural temperature-regulating properties make these fitted sheets a year-round essential. Cool and moisture-wicking through warm nights, gently insulating when temperatures drop — your body finds its comfort without effort. Naturally hypoallergenic and antibacterial, linen is also an instinctive choice for sensitive skin, offering a clean, chemical-free sleep surface night after night.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for a seamless fit, each sheet features a deep 35cm elasticated drop all around, accommodating a wide range of mattress depths with ease. A generous 3cm elastic ensures the sheet stays firmly and smoothly in place through the night — no slipping, no bunching, no readjusting in the morning.\u003c\/p\u003e\n\n\u003cp\u003ePaired with our European flax linen duvet cover sets or French flax pillowcases, these fitted sheets complete a sleep environment built entirely around quality, longevity and considered natural comfort.\u003c\/p\u003e","brand":"Whites Of London India","offers":[{"title":"White \/ Single","offer_id":46897988272384,"sku":"8901693501381","price":4975.0,"currency_code":"INR","in_stock":true},{"title":"White \/ King","offer_id":46897988305152,"sku":"8901693501398","price":5585.0,"currency_code":"INR","in_stock":true},{"title":"White \/ Super King","offer_id":47007140118784,"sku":"8901693501404","price":6375.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/files\/100_Linen_Fitted_Sheet.jpg?v=1759208225"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/3744\/0256\/collections\/peach-blossom-WOL-heirloom-duvet-cover.jpg?v=1750910046","url":"https:\/\/whitesoflondon.in\/collections\/european-flax-pure-linen-duvet-cover-sets.oembed","provider":"Whites Of London India","version":"1.0","type":"link"}